Panel Discussions
Moderated by Robert Morton

This workshop surveys the field of photographic book publishing in the U.S. and abroad: who is publishing photography, how to reach them, what to expect in the way of contracts, editing and production oversights, how to help a publisher promote and sell your book, and whether to consider self-publishing.

Panelists include editors from large and small publishing houses, book packagers, an agent and marketer, a career consultant, a major photography bookseller, and an expert in self-publishing. A relaxed format, guided by the subject outline is designed to encourage questions and observations from the audience throughout the day's presentations.

Handouts, provided to all participants, include a list of publishers' names and addresses, a glossary of book publishing terms, and a primer on the basics of publishing contracts.

Biographies

Robert Morton, President
Aspetuck Press, Redding Ridge, Connecticut
Robert Morton is President, of Aspetuck Press a book publishing consulting firm, specializing in art and photographically illustrated books, catalogues, and exhibitions. He has more than 40 years' experience with photographically illustrated books. Robert Morton was a picture editor and book series editor with Time-Life Books in the 1960s, and served as editor-in-chief at New York Graphic Society (now Bulfinch Press), Harry N. Abrams, Inc., (1976 -1994) and Aperture Foundation Book Division (2003-2004). During this time Mr. Morton edited books by Henri Cartier Bresson, Richard Avedon, Ansel Adams, Edward Steichen, Andreas Feininger, Elliot Erwitt, O. Winston Link, and many others. In addition to launching many monographs on established and emerging photographers, Mr. Morton's numerous books on the natural landscape and ethnography include the monumental two-volume African Ceremonies by photographers Carol Beckwith and Angela Fisher. Since 1994 he has been a freelance editor of books, a book packager, and a consultant on photographic book publishing. He has recently served as curator of a major photographic exhibition for a New York museum.

Chris Boot, Founder
Chris Boot, Ltd., London, United Kingdom
www.chrisboot.com
Chris Boot is Founder of Chris Boot, Ltd., a publishing and book packaging company in London, UK. Chris Boot set up his publishing imprint in 2003, after 20 years of working as a photographers' editor and agent (at Photofusion, London, and Magnum Photos, London and New York), and after 2 years as Editorial Director of Phaidon Press, London. Recent books include 'Our True Intent is All For Your Delight - the John Hinde Butlin's Photographs' (2003), 'History' by Luc Delahaye (a limited edition book, 2003), 'James and Other Apes' by James Mollison (2004), 'Lodz Ghetto Album - Photographs by Henryk Ross' (2004, winner of the Infinity Award for best book of 2004) and 'Things As They Are - Photojournalism in Context Since 1955' in association with World Press Photo (2006). He is also the author of 'Magnum Stories; (Phaidon 2004).

Gary Chassman, President
Verve Editions, Burlington, Vermont
www.verveeditions.com
President, Verve Editions, independent producer of books and museum exhibitions in the areas of art, photography, and illustrated books. Verve collaborates with outstanding authors, artists, photographers, graphic designers and printers to create distinguished publications conceived to reach the widest possible audience. With over three decades in publishing, Gary Chassman has worked with many of the major publishers of illustrated books in the U.S. and Europe, along with museums such as the Smithsonian Institution, The Wiseman Art Museum, and the Memphis Brooks Museum of Art . His exhibition and book on the legacy of Dr. Martin Luther King involved more than 100 artists. His most current exhibitions are Protest in Montgomery, (Montgomery Museum of Fine Arts) and Portraying Lincoln. He has published the work of classic photographers such as Edward S. Curtis as well as numerous contemporary photographers including Arno Minkkinen, Keri Pickett, Patty Carroll, and Lloyd Wolf. In addition to his activities as a book producer, Chassman provides assistance and consulting services for photographers and other visual artists.

Bernd Fechner, Director
Photomareting de, Berlin, Germany
www.photomarketing.de and www.fotobild05.de
Bernd Fechner is Director of "photomarketing de" in Berlin, Germany.. After his academic studies, he worked with publishing and photography books for a number of years. Working with well known photographers, international art- and lifestyle magazines, Mr. Fechner was director of the public relations and marketing department of Benedikt Taschen in Cologne, Germany. In 2001, he established "photomarketing.de", a German agency for fine art photography. "photomarketing.de" represents and consults on all issues of photography in the art market, including contracts, publishing, fundraising and royalties. Mr. Fechner is member of the board of the German Society for Photography (DGPh) and the jury of ARTCOLOGNE. Among other projects, "photomarketing.de" also organizes "FOTOBILD", the German Photographer´s Fair, held in 2006 for the fifth time in Berlin.

Dewi Lewis
Dewi Lewis Publishing, Manchester, United Kingdom
www.dewilewispublishing.com
Dewi Lewis is the Founder of Dewi Lewis Publishing (1994) in the U.K. and has more than 20 years in international photography publishing. He has extensive experience working within the arts and specializing in cultural development projects. Mr. Lewis began publishing photography books over 20 years ago and, in 1994, he established his own company. He has published the work of many leading international photographers including Simon Norfolk, Martin Parr, Bruce Gilden, Bill Brandt, and William Klein. He is also the author of Publishing Photography which won PhotoEye's Photography Resource Book of the Year award in 1999. Mr. Lewis can bring a realistic understanding of the world market for photography to photographers.

Lesley A. Martin, Executive Editor
Aperture, New York, New York
www.aperture.org
Lesley A. Martin is Executive Editor of the book program at Aperture Foundation, the important not-for-profit arts institution dedicated to advancing fine art photography. Ms. Martin has worked on a wide range of photographic titles, exhibitions, and related components. Aperture Foundation was established in 1952 as a not-for-profit arts organization and publisher dedicated to promoting photography as a unique form of artistic expression. Reaching a worldwide audience, Aperture's programs include Aperture magazine, book publishing, traveling exhibitions, education and outreach programming.

Alan E. Rapp, Senior Editor
Chronicle Books, San Francisco, California
www.chroniclebooks.com
Alan E. Rapp is senior editor of art, design, and photography books at Chronicle Books. He has worked with such photographers as Elinor Carucci, Danny Lyon, Nick Brandt, Terry Falke, Byron Wolfe, Misty Keasler, and Henry Horenstein in the creation of their books. Chronicle Books is now one of the most widely admired illustrated trade publishers in the U.S., with an Adult, Children's, and Gift division, as well as several distribution clients. Mr. Rapp is also a writer who contributes to photography and architectural criticism to such publications as photo-eye Booklist, San Francisco Magazine, and Metropolis.

Rixon Reed
Photo-eye Books and Prints, Santa Fe, New Mexico
www.photoeye.com
Rixon Reed is the Founder and Director of photo-eye, a leading retail and online resource for photography books. Founded in 1979, photo-eye has become one of the foremost resources for art photography books. Photographer's Showcase on photo-eye.com and photobistro.com are one of the Web's premier showcases for fine art photography.

Mary Virginia Swanson
M.V. Swanson & Associates, Tucson, Arizona
www.mvswanson.com
Mary Virginia Swanson is an educator and expert in career development. Prior to establishing her marketing/consulting firm, she was the founder/director of Swanstock, an innovative agency managing licensing rights for fine art photographers. Ms. Swanson lectures frequently on marketing and collecting photography, and teaches workshops for artists on presenting their work to appropriate markets. She is a strong advocate for emerging artists. Through her volunteer work and non-profit Board activities, she works to bring relevant education and marketing opportunities to photographers.

William Tolan,
Austin Community College, St. Edward's College, Austin, Texas
Williamtolan.com
William Tolan's work has been widely exhibited and is included in the permanent collections of the Museum of Modern Art, the Fogg Art Museum, the Milwaukee Museum of Art, and the Museum of Fine Arts, Houston, among others. He received his BFA in photography from New York University and his MFA from Arizona State University; he currently teaches at Austin Community College and St. Edward's University and serves on the Board of Directors of the Texas Photographic Society. Tolan was the Assistant Director of The Light Factory in Charlotte, North Carolina, and a photo editor in New York City.