Using Digital Technologies to Promote Your Work - Mary Virginia Swanson

Whether or not you are shooting and/or printing digitally, all artists must recognize the value of the new technologies to bring their work to a broader audience. In this session, Mary Virginia Swanson provides an overview of the many ways in which photographers should be utilizing CD-Rom and websites to market their work, to promote print sales, exhibitions or publications. Examples of successful digital promotions are shared and discussed from the standpoint of design and functionality as well as overall intention of purpose. Effective research and networking on the Web is discussed as well as sharing advice on utilizing technology to take your career to the next level.

Digital Image Submission for Artists and Curators - Scott Martin

Scott Martin examines some of the different issues that artists, art organizations and curators face when using digital image submission as opposed to working with slides. A "Digital Bootcamp" covers the terminology and proposed guidelines that are necessary for understanding this transition. Mr. Martin also demonstrates different methods curators use to edit an exhibition.

Making Digital Work for You - Judy Hermann and Michael Starke

Digital technology offers tremendous creative freedom but getting the image quality, color and tonality you want doesn't always come easy. In this session, ASMP sponsored speakers Judy Herrmann and Michael Starke will demystify working with digital files and set you on the road to controlling this powerful medium. They'll discuss the creative and practical pros and cons of scanning film vs digital capture, how to make sure that the digital capture technology you invest in will give adequate quality for your needs and how to set up your working environment so your monitor accurately represents what your final output will look like. Specific topics to be covered include:

• Scanning Film vs. Digital Capture
• Creative advantages that only Digital Capture can offer
• Factors that affect pixel quality and the relationship between mega-pixels and output size
• Understanding the color issues that arise in both scanned film and digitally captured files
• Creating a color safe work environment for scanned or digitally captured files
• Handling out-of-gamut colors in scanned or digitally captured files
• Using color management to get predictable results no matter what type of output you use

Artists Respond to Digital Technology: The Light Work Collection - John Mannion

Over the last five years, John Mannion has had the opportunity to teach artists how to make exhibition quality digital prints, including Light Work's Artists in Residence. The Light Work/Community Darkrooms is a public access photography facility located in Syracuse, NY. The facility has supported artists with the production of their own work for 30 years. Over that time, an impressive number of artists have been involved. Through the desire to support artists in making images, digitally printed work has moved from custom digital printing with iris printers to archival inkjet printing on large format printers. These changes have affected the scale, process, and content of the work that artists have made. Mr. Mannion describes his direct experience in producing projects that make clear use of digital technology to better articulate artists' visions. Among the artists, whose work he will show, are John Pfahl, Alessandra Sanguinetti, Clarissa Sligh, James Nakagawa, Sunil Gupta, and Susan Lipper.

Digital Fine Art Printing - Scott Martin

With an ever increasing number of digital fine art printing options available to photographers today it can be challenging to keep up with all of them. This session looks at the history of digital fine art printing and examines the various processes that are available today. The pros, cons and pricing of each option are discussed. The following processes are reviewed:

• Photographic Type C (Lightjet, Lambda, and minilab)
• Silver Gelatin (RC and Fiber) black and white
• Alternative Processes (Platinum, Palladium, cyanotype, Kallitypes, Van Dyke, etc)
• Color Inkjet (including Epson's new K3 ink printers)
• Black and White Inkjet (including Epson's new K3 ink printers and 3rd party software RIPs)

Mr. Martin also discusses the various options and devices available for calibrating and profiling these printing processes.

An Overview of Digital Asset Management - Judy Hermann and Michael Starke

Digital Asset Management covers two primary issues: the long-term secure storage of digital files and the ability to retrieve specific files with minimal effort. In this session, Judy Herrmann and Michael Starke provide a brief overview of the current state of Digital Asset Management for photographers, offer tips to help you choose the right storage media for your needs and provide guidelines for setting up a digital image database. Topics to be covered include:

• The pros and cons of current and future storage media options
• Tips for ensuring the longevity of current storage media
• Resources for developing a catalog system, including a discussion of naming conventions and metadata

Looking At the Future of Digital Technologies - All Panelists

Biographies

Judy Herrmann and Michael Starke, Hermann + Starke
ASMP, Philadelphia, Pennsylvania
www.HSstudio.com
ASMP sponsored speakers and pioneers in digital photography, Judy Herrmann and Michael Starke of Herrmann+ Starke digital photography are experts in digital image capture, printing, and asset management. Since 1989, they have specialized in producing still life and lifestyle photography for advertising. They began working digitally in 1994 and, by 1997, they stopped shooting film entirely. Their work has won acclaim from Lurzer's Archive, the Graphis Digital Photography Annual, PDN/Nikon Self Promotion Awards, How International Design Annuals, and Pix Digital Annuals and has been featured in Communication Arts, How, American Photo, Photo Electronic Imaging, Digital Imaging, Big Picture, Digital Capture, Digital Photo Pro, Studio Photography & Design, Digital Photographer and Digital Output magazines. Since 1995, they have given seminars for Photo Plus, the Photo Pro Expo, the How Design Conference, the PhotoImaging & Design Expo and ASMP chapters all across the country. They have written articles for Photo District News, Pix, Digital Photo Pro and other industry magazines. They are members of the Olympus Visionaries program, ASMP and EP.

John Mannion, Digital Imaging Lab Manager
Light Work Community Darkrooms, Syracuse, NY
www.lightwork.org
John Wesley Mannion has been the Digital Imaging Lab Manager at Light Work/Community Darkrooms (LW/CD) in Syracuse, N.Y. for the past five years. Since 1973, LW/CD has provided direct support to artists working in the mediums of photography and digital imaging through exhibitions, lectures, classes, artist residencies, publications and other related projects. Each year LW/CD invites 12- 15 artists to participate in its residency program. Mr. Mannion has extensive experience in the production of digital fine art prints. He has worked with artists in the Artist-in-Residence program and other individual artists in the production of their digitally produced photographs. Alessandra Sanguinetti, Suzanne Opton, John Pfahl, Neal Rantoul, Martin Weber, John Trotter, Dawoud Bey, Kanako Sasaki, and Lonnie Graham are a few of the artists who have worked with him. Mr. Mannion also teaches Syracuse University's advanced digital photography classes as well as graduate level classes in the School of Information Studies' digital library program. Mr. Mannion earned his M.F.A. in photography from Syracuse University's College of Visual and Performing Arts. He has exhibited his own work nationally including the Everson Museum of Art, Syracuse University, and Penn State University.

Scott Martin, Founder
Onsight, San Antonio, Texas
www.on-sight.com
Scott Martin is a digital photography trainer and consultant who works one-on-one with professionals in their studios to fine tune techniques and color management necessary for top notch work. Having devoted himself full-time to this work since the 1990s, Scott Martin has unusually broad range of expertise with a variety of imaging equipment and applications. Mr. Martin was an early adopter and proponent of RGB scanning workflows, digital image capture, color management with ICC profiling, RAW workflows and advanced fine art printing processes well before they were popular. He has worked with digital photography since the 1980s and has guided thousands of photographers through the transition from film to digital photography. He founded Onsight, a digital imaging consulting firm. He describes Onsight as the premier, personalized, one-on-one training and consulting service for people who like to stay ahead of the competition and the technology learning curve.

Mr. Martin's interest in technology began with a passion for art, and he considers himself a fine art photographer. His work has been seen in numerous solo exhibitions and is included in many private and public collections. He describes himself as passionate about working with images, and he brings a printmaker's approach to making them look good. He holds a degree in Digital Photographic Imaging, and he is an Adobe Certified Photoshop Expert, an i3forum member, and a Board member of the Texas Photographic Society. He has worked with celebrated photographers, ad agencies, and printers in North America, Europe and Australia.

Mary Virginia Swanson
M.V. Swanson & Associates, Tucson, Arizona
www.mvswanson.com
Mary Virginia Swanson is an educator and expert in career development. Prior to establishing her marketing/consulting firm, she was the founder/director of Swanstock, an innovative agency managing licensing rights for fine art photographers. Ms. Swanson lectures frequently on marketing and collecting photography, and teaches workshops for artists on presenting their work to appropriate markets. She is a strong advocate for emerging artists. Through her volunteer work and non-profit Board activities, she works to bring relevant education and marketing opportunities to photographers.

Click here for information on the workshop Publishing the Photographic Book.