Mary Virginia Swanson and Katrina d’Autremont
with Museum and Gallery Curators, Photo Editors,
Publishers, and Founders of Online Art Sites
The range of marketing tools available today enable artists and arts professionals to introduce their work to the world. From websites to e-mail, e-newsletter to blogs, social networking sites such as Facebook and Twitter all represent potential promotional tools. This seminar shows artists and arts professionals how to establish an exciting and effective online presence to gain exposure and visibility for themselves and their art work.
The one-day seminar created for FotoFest by nationally known marketing consultant and educator Mary Virginia Swanson and photographer Katrina d’Autremont provides an overview of the on-line marketing options that enable artists and arts professionals to greatly expand their audiences.
Participants will hear from gallery, museum and editorial professionals on e-marketing efforts that are effective in making a strong and lasting impression. Editors of publications will share their insights on the inter-relationship between printed books and publishing in the on-line environment. Self-promotion has forever changed. This seminar will help artists, arts professionals and the interested public to learn how to expand their audiences off- and on-line.
|Morning Session: 8:30 am - 12:30pm
Establishing Your Presence Online - Branding Basics; Survey of Today's Online Media Tools; Marketing from your Website; Coordinating Online and Print Promotion
Mary Virginia Swanson
Case Studies - Arts professionals give their views from the receiving side of online communications. National Museum Curator, Gallery Owner, Publication Editors
Case Study - The Online Experience - An Artist's Perspective
|Afternoon Session: 1:15pm - 4:45 pm
Taking your art to the world with the new social networking sites: marketing with Facebook, Twitter, PhotoShelter; image sharing; assessing online blogs and galleries - Katrina d’Autremont and Mary Virginia Swanson
Case Studies - Founders and Curators of online photography platforms
Closing Questions and Answers
For more information call or e-mail:
Sarah Craig or Marta Sánchez Philippe
FotoFest Meeting Place
713.223.5522 x 13